I created my first pinterest account in the later days of July. To be honest, i didn’t even know pinterest was undergoing any changes. I was just going with the flow and doing what I thought was acceptable. Soon enough, I was having loads of problems, from account suspensions to blockings and low impressions, i knew i had to do a more intensive research. Through this research, i came across some really helpful answers which I have compiled into a blog post.
Pinterest has undergone numerous changes throughout the years and it sometimes gets hard to keep up with all the demanding changes! For this reason, i made a simple to read and understand guide on the do’s and don’ts of new pinterest.
Why your impressions are dropping on pinterest:
Pinterest impressions are a metric used by Pinterest to calculate how much views your pins are getting. They are also used to determine which groups of people relate to your pins the most and which seasons your pins do well in. Due to recent changes, people are experiencing dropping impressions, so below are a few reasons for this:
According to an email received from pinterest themselves, the reason most of our impressions are falling is not because we are being penalized! In the letter pinterest suggested that the impressions of pins may differ from time to time depending on the season or importance.
De-indexed Pinterest Accounts:
Other unlikely possibilities maybe that your pins have been de-indexed! Interesting right? De-indexed pins simply mean that Pinterest has flagged your account as being really spammy and the penalty is more dangerous than it actually seems!
De-indexing behaves like if blocking and suspension had a very subtle pin killing baby! You lose all your impressions very quickly and they remain very low as they are only seen by your followers! If nothing is done quickly, your pins are automatically removed from pinterest!
HOW TO KNOW IF YOU ARE BEING DE-INDEXED ON PINTEREST:
De-indexing, as i said earlier, is very subtle and easy to miss. To find out if you are a victim, intentionally look for your pins in the my pins section in the search bar. Try almost all keywords you have used as well. If you notice any missing pins, contact pinterest and hope they reply!
With the amount of emails they are receiving from frustrated pinners it won’t be surprising if you get a reply next year! Happy Christmas though!!
Pinterest tips to keep your impressions up:
Pinterest has undergone a lot of changes within this year and many people, like me, didn’t get that memo earlier on which has affected us drastically. Luckily, these tips i came across are not too hard to implement. After a lot of reading and watching, here is a more detailed and helpful analysis and overview of the new recommended practices for pinterest success.
1. Think like your readers:
I know the title sounds a bit bland but just read this. With the recent increase in the number of monthly pinterest users and new accounts, pinterest is now shifting their focus on their average pinners who are looking for something to engage with. For bloggers and other content creators who use pinterest as a major source of traffic, the average pinner here is your follower! So the more people (followers) engage with your pin the more your pins get distributed. They want people to be presented with informative, actionable and helpful pins that they actually want to see.
All this is an attempt to increase the average users experience and keep them coming back for more. Remember, they have tight competition with other large companies as well (Google, Facebook and YouTube) so if this is what they have to do to earn more and keep users from going to this other sources for what they can also provide, then they will do it. They are not giving much chance to pins that no one actually cares about so don’t waste your time as well.
BEFORE YOU CREATE A POST OR PIN FOR PINTEREST, KINDLY ASK YOURSELF THESE QUESTIONS:
~ Who are the readers/customers i am targeting and what do i want to achieve with this pin?
~ Is it attractive, encouraging, informative, actionable or bananas?
~ Will pinterest appreciate this pin? Will my followers and board followers want or need this pin?
If you are able to answer these simply then you are through with the first stage of pinterest pin success.
2. The more relevant it is to your followers the better:
Pinterest came out with some quite disturbing news this year which is really rocking the boats of new and relatively small accounts. This site that used to not place an teaspoon of importance on followers is now placing a full barrel. It was announced that, from whenever they decided, every fresh pin you post would automatically be shown to your followers first. The rate at which your followers engage with that pin would also determine the distribution you can get.
This simply means if your followers don’t like it then they are not going to invest as much impressions into it. This rule is practiced not only by pinterest actually. On YouTube for example, the first people that know of the existence of your newly released video are your subscribers and they are used as a pre-test (if that is a word) to see how other people will react to your post.
TO EASILY PUT THIS TIP TO USE, ASK YOURSELF THESE QUESTIONS:
~ What has worked for my followers before and what is working now?
~ What are other pinners in my niche doing or trying?
~ How are new pinners in my niche fairing and what can i learn from them?
3. New pinterest is all about new/fresh pins:
As this email emphasizes, pinterest is now placing more importance on what they now call fresh pins! To be honest i was a bit confused as first and really horrified as well. But as i did more research it wasn’t as scary as it seemed any more!
Pinterest is increasingly prioritizing fresh content for distribution as today’s Pinners respond most strongly to fresh content. Pinterest’s algorithm favors content that’s relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in users’ home feeds, and in search results — helping you to maximize your reach and traffic potential on Pinterest.Tailwind.
What are fresh pins in a nutshell?
Fresh pins basically mean a new image or video that leads to a newly published post or url that isn’t already on pinterest. Also, and gratefully, fresh pins can also be new images or videos for old urls that are performing well. New URLs here mean blog posts or products that do not have a pin already linking back to it. Old URLs in this context means blog posts or products that have a pin already linking to it.
YOU MIGHT CONSIDER CREATING FRESH PINS FOR:
~ Old pins that have been performing really well.
~ High quality landing pages and email forms.
How to keep on creating more fresh pins:
Personally, the first thing i do is read through my finished blog post and look for recurring words and sentences. After doing this, i go onto Google and Pinterest and sometimes YouTube and search for those keywords and see what images show up. I look for inspiration from these images and go onto canva.com, my favourite tool, and start my creation process. With every pin, i make sure to elaborate some popular keywords i found in my searches.
Since these pins are being created for pinterest, i make sure and i also recommend that these special keywords are placed in strategic points (middle or upper part of the pin) to ensure that they are viewable by the visual searcher on pinterest. This will ensure that your pins are found in the related section below the pin or visual search results section.
●You can also include quotes, tips or titles from the blog post when creating the pin.
What pinterest considers a fresh pin and what they don’t:
For a pin to be considered as fresh on pinterest, it must check most of these requirements:
1. It must have a good stock image.
2. The templates must be different from other previously published pins leading to that url. You can find easy to customize templates on Canva!
3. Different colour combinations and illustrations that give off a different effect.
4. Different font, text and text positions
Above are two different images i made for one of my blog posts.
Below are characteristics of so called “fresh pins” that won’t make the cut:
1. Slightly shifting the image to the left or right without any other major changes.
2. Moving texts up, down, left or right and passing it as a new pin.
3. Using the same pin but pinning to a different board with a different title or descriptions.
4. The quality of your pin is much more important than the quantity:
Pinterest has now decided to place more importance on the quality of your pin. What then do they mean by the quality of a pin? This simply means, if you can’t provide pinterest with good and necessarily fresh then don’t pin as much as you used to. It is that simple right. By reducing the number of pins you publish daily to personal, fresh and diverse pins only, you increase the distribution if your pins which leads to more traffic!
For your pins to be considered as quality pins they must be fresh. This however doesn’t mean throw up some horrible mess and call it a pin. This rule also reduces the effectiveness of Duplicate and Stolen Pins.
What are Duplicate and Stolen pins ?
Duplicate pins are pins that have been shared by a pinner to so many boards usually under a very short period of time. Pinterest has been requesting for more fresh pins so if you go around re-pinning the same old pins then you’ll get less distribution.
Stolen pins, however, are pins that are published on pinterest with the same design, lettering, fonts and colour combinations. These pins usually have the text and text layout to be the difference. This mostly results when people purchase or use a template and makes no other changes or tweaks to the pin. Similar pins that lead to a similar content on different blogs may also be considered stolen pins. This usually occurs when people download already pinned images and reuse them for their blog post.
HERE ARE TYPICAL EXAMPLES:
Pinterest is making more attempts to punish lazy pinterest creators with this new rules and promote more diversity for the average pinner. If you need more help in creating pins in general or on Canva then sign up to my email list.
I am a fifteen year old book addict and writing enthusiast from Ghana in West Africa. I love potato chips and jelly, pizza too but not so much. If you want to know more about me, you can follow me on other social media platforms. Don’t forget to subscribe to the newsletter!!!!