How should I promote my blog? The golden question every new blogger asks. Well, there are many answers to this question. Some may work and some may not, for that reason I asked A few experienced bloggers how they have effectively promoted their blog throughout all these years. Their answers are down below:
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Their take on the question:
This is a tough one. The blog articles I’ve had the most success with were picked up by some big names on Twitter who re-tweeted the articles. A lot of my current traffic comes from organic Google searches.
Depending on what community you’re trying to target, I think there might be value trying to engage with that community in whatever platform they find themselves (reddit, forums, twitter, etc) and then share you content whenever you create it. I don’t think people like it if you only try to self-promote your blog articles.
I also think there is also some value in “guest blogging” on other blogs, doing speaking engagements or podcast appearances, etc, etc, to gain more of a following.
Everything aside from organic Google search traffic takes some work.
As blog is brand new, I recommend to write high quality posts regularly. This is most important. Consistency is key. When you publish the post, find some distribution channel and be active there are well. Some I recommend are:
On all these platforms don’t always promote, try to participate here and provide value through your content or your expertise skills.
If possible try to allot some budget for FB ads, it will also help in getting traffic. Also take care of the UI and UX of your blog and ask people to subscribe to your blog inside/end of the blog content.
I’d definitely suggest promoting on all social media platforms, Twitter works best for me personally. And also take a look at Pinterest marketing and how this can help you too, as this can really benefit blog views. As someone starting off I’d suggest you try and establish a presence on social media as this will definitely help you.
My use of Twitter has been the most effective thing I have done to promote my blog. I tried doing bookstagram but didn’t like the fact that I had to constantly take pictures and create a whole photo event just to display the book that I liked.
Twitter allowed me to link up with other people that would actually look at my blog and give me the views I was hoping for. I would recommend Twitter first. Find a community and build off that community.
Network constantly. Add you links to blog threads, sign up for book tours, promote others, join chats, read and like different blogger posts and join different read-a-thons. But also while doing all of this, don’t burn yourself out. Take a break and don’t add too much to your plate because things can get overwhelming very fast.
My recommendation in general is to figure out where your readers already spend their time. For me, that was Pinterest, so I’ve had a lot of success sharing my writing on that platform. For you, it might be Twitter or Reddit. No matter where it is, find where your ideal readers already hang out and promote your content there.
Instead of looking at it as promoting, I looked at it as building friendships. I found other blogs I liked and followed them and I followed them on twitter, where it was easier to build a one-on-one connection and have conversations.
I followed authors I loved and publishers. When I posted on my blog, I would tweet out the post and tag the authors/publishers when it was appropriate.
As I created more relationships, my blog following grew from people who knew my taste and knew my opinions were helpful for them. Genuine connections are going to be more powerful and longer lasting than anything else.
I think there are a few basic ways to build traffic. The first is SEO. Basically, you’re utilizing keywords and writing about topics people are already searching for, optimizing the posts for keywords, then hoping Google and Pinterest will send your links to those people. (With Pinterest, you’ll have to actually pin posts; with google, if they deem your content worthy, they’ll put you in search results.)
The other way is more actively promoting your content on things like Facebook, maybe in relevant groups, or other social media sites. Running guest posts on other, bigger sites with links back to your site can really help. Same with becoming a podcast guest. You’ll just want those sites to be relevant.
Tatiana Dengo Villalobos:
I haven’t really found a consistently effective way to promote my blog by any measurable metric (likes, views, retweets, etc). I figure this partly happens because people are only interested in reading some of my posts, and not all of them, since that is the nature of picking a book to read. You don’t go to the bookstore and pick every single book on the shelf, you just pick out the one that caught your attention.
Something what you can try to do is, if you’re speaking positively about an author, you can try tagging them on Twitter. However, you need to be very respectful and careful with this, because every author has different preferences. Some authors don’t like to look at ANY reviews of their book, period, it doesn’t matter if they are positive reviews.
Some authors LOVE to be tagged in positive reviews. And there are absolutely NO authors who like to be tagged in negative reviews of their book, that’s just rude. In the 700+ books I’ve reviewed, I’ve only ever tagged authors less than 10 times, and lately I only do it if I explicitly saw them mention that they DO like to be tagged in positive reviews. Remember: positive reviews only, find out what the author prefers, and be respectful.
The most effective way to promote my blog has been through Pinterest and genuine connections on Instagram with others. I would recommend you hone in on what you feel passionate about and promote it consistently. When you are truly and genuinely yourself, your joy radiates.
Target keywords related to your niche and create some kind of incentive related to it. Typically it’s called a “lead magnet” or “content upgrade” or whatever. This is the “classic” build an email list approach. It takes a while but that’s how you’d grow a list from organic search traffic. I have a couple email lists built this way.
Another option is to actually launch something via your email list as a product. Something like a PDF bundle or something more creative, maybe packaged like “10 books in 10 minutes” where you provide a 1-minute readable summary of each book? Just some ideas.
You want to make people excited to sign up and get something from you. That’s the key. I recently did it the other way around where I launched a newsletter and then started to add a blog afterwards. If you go for treating the newsletter itself like a product, that could work for you too.
The most effective way I have promoted my blog is through Pinterest. Instagram and Facebook are great for building brand awareness, but Pinterest is my greatest source of traffic by far.
After Pinterest, Google is my second highest traffic source, so I would recommend a new blogger do their research on SEO and/or take a course to learn how to set up your site and write to keywords. SEO will help you with both Pinterest and Google, so I think that is where the real investment should be if your goal is blog traffic.
Pinterest has been the biggest source of traffic for my blog. I only started using it when my blog was about 6 months old and I’m glad I waited and focused on my content before trying to ramp up my audience.
Promoting your blog and driving traffic to your work takes time, guts and sometimes courage. A brilliant content marketing plan and self belief would be the main difference between your blog and the thousands of failing blogs. The following books helped me a lot in the beginning stages of my blog and I believe they can help you too!
Books to help you along the way!
Now all this is over and you have gathered so much insight from this post, I would like to hear from. How do you promote your blog posts. Which social media platforms work well for you? Or you have a pressing question, don’t hesitate to share it in the comments section. *NOTE: NO SPAM ALLOWED!
I am a fifteen year old book addict and writing enthusiast from Ghana in West Africa. I love potato chips and jelly, pizza too but not so much. If you want to know more about me, you can follow me on other social media platforms. Don’t forget to subscribe to the newsletter!!!!